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The First 3 Emails Every Brand Should Send After a Purchase
Getting the sale is only the first step. What you say to the customer after their purchase is what could make a one-time buyer into a repeat customer. Most brands focus too much on acquisition and forget everything that needs to happen post purchase, which is the most important driver of customer retention and customer […]
What Customers Really Think Before They Click ‘Buy’
Sometimes you’ll see someone who scrolls through your page, even adds it to their cart, and that leaves. Most brands win or lose in the last 10 seconds of someones purchase, this is because people don’t want to buy something because it looks good, they buy it when they feel good. Here is what goes […]
Facebook vs TikTok Ads: Which Works Better for Your Brand?
Most people running a business in 2025 question if they should use their ad budget on Facebook or TikTok, both platforms are powerful, but they play different roles depending on your brand, product and audience. Let’s break it down on which one would be more useful depending on your brand. The first question you should […]
What Makes a Winning Ad Hook (And 7 Examples to Try Today)
You usually have about 3 seconds to make an impression and have someone stop scrolling past your ad. Those 3 seconds? Thats your hook. But how does a hook actually work and how do you get the buyers attention? Let’s break it down and give it down and give you 7 examples you can try […]
Why One Good Ad Isn’t Enough and What You Actually Need
You wrote a great ad; the design looks good, and your product is strong. You launch it and it goes well. Then it slows down and conversions drop, what happened? This isn’t bad luck, its how advertising works. Truth is one good ad is never enough, not if you’re aiming for sustainable growth. If you’re […]
Are you wasting budget on the wrong audience?
If your ads are getting viewed and clicked on but your sales just don’t follow, the problem probably isn’t your creativity or your product. It might just be your target audience. Many brands end up spending thousands a month or more displaying their ads to people that just aren’t interest enough, this could be because […]
