Facebook ads for webshops are powerful — but only if you use them strategically.

Creating ads that reach new people is easy. But turning strangers into loyal, returning customers? That takes strategy, testing, and real insight into e-commerce buying behavior.

At Brandvertisers, we help webshops do exactly that — turning cold traffic into valuable customers using smart, full-funnel Facebook ad campaigns.

Here’s how we do it:

1. We Never Send Cold Traffic Straight to a Product Page

A common mistake is sending new visitors directly to a product page. That’s like proposing marriage on a first date.

We warm up cold traffic with educational and valuable content first:

• Problem-solving videos
• Product demos and explainers
• UGC-style storytelling
• Content that communicates your brand values

We create ads that introduce your brand, build trust, and spark interest — long before we try to sell.

2. We Build Campaigns That Match the Buyer Journey

Cold audiences aren’t ready to buy right away. But the right campaign structure can guide them, step by step, toward a purchase.

We use a full-funnel strategy:

• Top of Funnel (ToF): Broad awareness and brand introduction
• Middle of Funnel (MoF): Retargeting with product info and social proof
• Bottom of Funnel (BoF): Offers, urgency, reviews, and abandoned cart recovery

Each campaign builds on the last — and we optimize constantly to make sure no one drops off.

3. We Use Creatives That Feel Native to the Platform

You have 1–2 seconds to grab the attention of a cold user.

That’s why we design creatives that match platform behavior:

• Short videos in Reels or TikTok style
• UGC that feels authentic, not like an ad
• Visuals that highlight emotion, results, or lifestyle — not just the product

The goal is to stop the scroll, stand out, and still feel native in the feed.

4. We Build Trust Before We Sell

Cold traffic doesn’t trust you yet.

That’s why we embed trust-building elements into our campaigns:

• Customer reviews and testimonials
• Press mentions or awards
• Clear return policies and delivery info
• Real people in visuals — no stock photos

By the time users see a sales-focused ad, the trust is already there.

5. We Retarget the Right Way

Once someone clicks, watches, or visits your website, they’re no longer cold.

Now it’s time to retarget based on behavior:

• Show the exact product they viewed
• Remind them what they saw
• Emphasize benefits they may have missed
• Offer limited-time discounts or free shipping

Good retargeting turns interest into action — if done right.

6. We Optimize for Value, Not Just Clicks

Not every click is valuable. We focus on metrics that actually matter:

• Purchase intent
• Long-term customer value
• Add-to-cart rate
• Real conversions

We analyze every stage of the funnel and shift the budget toward what drives real results.

Final Thoughts: Cold Traffic Isn’t a Problem — It’s an Opportunity

Many brands fear cold traffic because “it doesn’t convert.”
We see it differently. Cold traffic is full of potential — if approached with the right strategy, content, and message at the right time.

Want to turn strangers into loyal customers? Get in touch.